Un rompiscatole in cucina

If a tin of tuna or peas once made people think of a lonely dinner for one, our innovative cross-media “Un Rompiscatole in Cucina” project for ANFIMA (Italian Association of Metal Packaging Manufacturers) turned them into the latest food trend: genuine meals ready in minutes thanks to a clever stash of tins. This helped tinned foods take a quantum leap forward, turning them into carefully selected and preserved foodstuffs that can be used creatively to vary your diet, surprise your guests, and make a change from the usual “steak and salad”. The chefs have spoken!