PLAYMOBIL PARMITANO

Italian astronaut Luca Parmitano continues ESA’s Beyond Mission alongside his Playmobil travelling companion, encouraging children to follow their dreams.  Black & White Comunicazione handled the partnership in association with ESA (the European Space Agency) and ASI (the Italian Space Agency), managing media relations and social media activities. Achieving excellent media coverage, the project is part of the Agency’s advertising campaign relaunching the historic German toy brand loved by generations, and attracting new fans.